Bayes portfolio company, Betterpoints Ltd, the behaviour change company is thrilled to announce it is now a Certified B Corporation™ (B Corp™), reinforcing its dedication to creating a positive impact on society and the environment, as part of a global community of businesses committed to building a better future.
B Corporations, or B Corps, are businesses that balance purpose and profit, committing to making a positive difference in the world. To achieve B Corporation status, a company must undergo a rigorous assessment of its impact on employees, customers, communities and the environment by the non-profit network, B Lab. B Corp Certification means BetterPoints Ltd is verified as meeting B Lab’s high standards for social and environmental impact, that it has made a legal commitment to stakeholder governance, and that it is demonstrating accountability and transparency.
This is a significant step forward for BetterPoints, affirming its dedication to building a better, more sustainable future for all. As a company that provides innovative solutions to drive positive behaviour change, this milestone underscores its commitment to creating a healthier, happier, and more sustainable world.
Richard Kirk, CEO of BetterPoints Ltd, said: “Becoming a Certified B Corporation is a momentous milestone for BetterPoints and aligns with our core values, which centre around sustainability, social responsibility, and innovation. We are incredibly proud to be joining this global community dedicated to using business as a force for good – it shows BetterPoints is achieving high standards of social and environmental impact and attests to our commitment to raising them even higher. “Everything we do is about stimulating positive behaviour for society and the environment, so we are excited to be able to show we are not paying lip-service to those values: they are the very roots of our business and of our corporate culture.”
Why B Corp Certification Matters:
1. Demonstrates Commitment to Positive Impact: B Corporation certification verifies that BetterPoints Ltd is actively working towards a better future for all stakeholders, including employees, customers, suppliers, communities, and the environment.
2. Greater Transparency: B Corps are held to high standards of transparency and accountability. This certification demonstrates BetterPoints’ willingness to be open and honest about its business practices.
3. Attracts Like-minded Customers and Partners: Customers and partners increasingly seek out companies with a strong commitment to social and environmental responsibility. B Corp certification can attract customers who share these values and open doors to meaningful partnerships.
4. Employee Engagement: Becoming a B Corp can boost employee morale and engagement, as it shows that the company cares about its staff and the impact it has on their lives and on the world.
5. Positive Impact on the Environment: BetterPoints’ certification reinforces its dedication to reducing its environmental footprint and adopting sustainable practices in all aspects of its operations.